Job Description
Job Detail
overview
Our client is seeking to recruit a dynamic, creative and results-oriented Marketing Lead to join its team. The Marketing Lead is responsible for all activities related to implementing and executing marketing campaigns and initiatives. The ideal candidate should have a problem-solving mentality as well as strong project management and organizational skills.
Responsibilities:
Plan and execute the marketing strategy for the company and for new and existing services.
Identify and facilitate the deployment of innovative services.
Develop, activate and participate in promotional activities to market the services.
Work across all departments and brainstorm with the head of Departments to develop and create new business growth strategies.
Create different strategic segments and develop targeted campaigns choosing the most appropriate channels.
Conduct and organise forums to promote the company brand locally and internationally.
Create and manage a calendar of campaigns and events.
Build, refine and maintain the company online presence in current channels (e.g., Facebook, LinkedIn, Newsletters).
Expand to new channels as needed and evaluate emerging technologies.
Coordinate the implementation of e-commerce promotion plans, website analytics and digital campaigns.
Conduct marketing surveys.
Measure and report on the effectiveness of marketing campaigns and assess against set targets.
Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for management and stakeholders.
Partner with brands, influencers, marketing and suppliers to build networking for the development of business.
Participate in the preparation of Strategic Plan and budget forecast to provide clear direction.
Any other specific tasks as required.
what you need to know
Profile:
Bachelor’s degree in marketing or other business-related fields.
At least 5 years of demonstrable experience as Marketing Lead, Marketing Executive, or equivalent role.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate clients.
Other Requisites:
Creative mind with excellent written and verbal communication skills.
Excellent project management, organisation and prioritisation skills.
Ability to work under pressure and meet strict deadlines.
Excellent negotiating skills.
Strong aptitude for data analytics, campaign tracking and reporting.
Solid knowledge of website and marketing analytics tools.
Highly autonomous with extreme ownership of his/her work.
Must be a self-starter who excels at multitasking and thrives in a fast-paced environment.
Holder of a clean driving license.
CV Form
Job information
Job Reference:
2506-MLD-ARL
Published Date:
4 February